Focus on the successes achieved through Damon Runyon’s unique approach to research
The problem with cancer research that follows conventional wisdom is that there’s nothing conventional about cancer. Damon Runyon is known for identifying and funding young scientists who are brilliant and bold enough to go where others haven’t. In Damon Runyon’s 75 years of funding scientific research, 13 of its researchers have been awarded the Nobel Prize. Clearly, it is these outside-the-box ideas that are likely to unlock hidden secrets to solving cancer. Therefore, we decided to strategically focus on celebrating Damon Runyon’s high-risk, high-reward approach to research in order to differentiate it from the plethora of other non-profit brands in the space.