Insight: Experience Matters
Media: Brand Strategy, Website, On-Air Promos, Web Films, Events
Retirement Living Television asked BouchezPage to help them focus their brand both internally and externally, as well as help guide their programming. The network had suffered from a lack of direction and too much reliance on content for a 70+ (too old) audience. As might be expected, content change doesn’t happen overnight at a TV network, so our task was to find a positioning that would be right for new content focused on the 50 year-old target while not making the library of older programming seem out of place. Our solution was to shift the basic premise of the network from "retirement" to "experienced". Programming for people who have been around, who know a lot about life because they have years of life experience. RLTV, the network that interests, engages, informs and inspires the experienced television viewer. Because experience matters.