Insight: A credit card isn’t a dangerous extravagance, it’s a useful financial tool.
Media: Television, Web, Direct Mail
When Bouchez and Page took on the MasterCard account at Ammirati & Puris, credit cards were seen as enabling debt and financial ruin for millions of innocent consumers. Our answer? Change the conversation. Pit credit cards against cash, the financial instrument that has no record, no receipt, no purchase protection and is not replaceable when stolen. MasterCard gives you a statement at the end of the month telling you exactly where every penny went. And if something you buy gets stolen or broken, a MasterCard can get it replaced. What could be more responsible?