Insight: The world's first modern soft drink.
Media: Rich Media Banners
Coca-Cola Company asked us to look at the potential to rejuvenate one of their famous, but overlooked brands in Fresca. We suggested a test with the 40+ audience. This audience is very much a soft drink consumer, but they have become more health-conscious over the years. Our campaign not only reminded them of the great taste of Fresca, but also gave them credit for discovering it in the first place. In a 30 day online test, over 3,000 people filled out a 12 question survey with absolutely no incentive. Coke had never seen response numbers like this, especially online.