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Insight: It's not a good deal if it's not a good meal.

Media: Television, Web, Point-of-Sale, Radio

This is the campaign that actually put Burger King sales ahead of McDonald's. At a time when the QSR world had sold its soul to the devil that is the "value meal", we had the temerity to ask a simple question... is it really a value if it doesn’t taste great? Burger King and its franchisees trusted their most important customers, "burger lovers" to come to the right answer. And they did. By the millions.

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