Strategy: Build the American Express of e-commerce Web sites.
Media: Website, Mobile
BouchezPage helped conceive and build the prototype and beta sites for a new, adult-focused site designed to appeal to more mature cardholders as well as sophisticated merchants and manufacturers. In keeping with American Express' long history of “intelligent celebrities”, the site uses people who are admired by consumers over age 40 to engage viewers. The strategy: Products, services and experiences curated by affluent, knowledgable people you know. Interestingly, the site is designed to look and feel more like a magazine than a Website.